The flavor of health care products is mainly used to cover up or improve the bitterness, astringency, fishy smell, metallic taste and other undesirable flavors of health care product raw materials (such as traditional Chinese medicine extracts, vitamins, minerals, probiotics, etc.), and improve the palatability of products. Through proper application, the flavor of health products can significantly improve the taste acceptance of the product and help consumers to take it more easily, especially for children, the elderly and people with sensitive taste.

Application scenarios

*Oral liquid & drink supplements 

• Collagen drink: Soft flavors such as peach and lychee are commonly used to mask the fishy smell of the albumin.  

• Traditional Chinese medicine oral liquid: add licorice and honey flavor to relieve bitterness and medicinal taste.  

• Energy drinks (e.g. electrolyte supplements, energy drinks): citrus, berry, and peppermint flavors are commonly used to enhance the sense of freshness.  

*Tablets & Capsules

• Chewable tablets (such as vitamin C, calcium tablets): use fruit flavors such as orange and strawberry to improve palatability.  

• Instant tablets (effervescent tablets): lemon and lime flavors enhance the acidity and refreshingness, while masking the bitter taste of vitamin B group.  

*Powder & Powder

• Protein powder (whey protein, vegetable protein): commonly used chocolate, vanilla, caramel flavor, covering the powdery and beany flavor of the powder.  

• Probiotic powder: Add the flavor of tropical fruits such as mango and pineapple to enhance the drinking experience.  

*Gummies & Gels

• Vitamin gummies: strawberry, blueberry, grape and other fruity flavors, simulating the taste of candy.  

• Fish oil gel: Use lemon and peppermint flavor to mask the fishy smell.